of tourism revenue that enters local communities in developing countries, leaves
We're committed to changing this number
potential annual per capita increase in income when locals are in charge
Growing local and community based tourism is the answer
global tourism market size in 2024
This isn't about giving - it's about grabbing market share
Features
Business Development: strategically expand your product offerings and unlock new revenue streams with intelligent business planning tools
Distribution: seamlessly upload, manage, and distribute your products to top marketplaces - all from a single, easy-to-use platform
Experience Management: capture real-time feedback across every touchpoint, uncover actionable insights, and create unforgettable customer experiences
Data and Visibility: track your business performance over time, surface critical insights, and make smarter, faster decisions to fuel growth
Upskilling: empower your workforce with on-demand training in hospitality, customer experience, and language skills - anytime, anywhere
Meet the Founder
The seed for Equera was planted in a Michigan classroom in 1997, when a young Danielle Finch first learned about Kenya. Captivated by the idea of experiencing life in a different way, she promised herself one day she would go. In 2011, she did - and it changed everything.
What was meant to be a bucket-list trip turned into a lifelong passion. Since then, Danielle has explored 57 countries, lived abroad, and built a successful career in digital transformation and customer experience. Along the way, her deep-rooted commitment to equity only grew stronger.
In 2024, she made another bold move: leaving corporate life to launch Equera - a mission-driven venture to reshape tourism through equity, access, and authentic connection.
Danielle is based in Berlin, but currently traveling through Asia, Africa and South America, to develop Equera with input from local and community based tourism organizations around the world. She’s backed by the Grace Berlin Accelerator program, Germany’s leading accelerator for women.
Follow the Journey
Check out the social media links below to learn more about community based tourism
